Video Conference for the Next Generation, Part II

In the last post I talked about how I had recently taken over our family business - something that I had been groomed to do since I was a small child. I was definitely nervous in my new role but at the same time it all came naturally to me. I knew this business inside and out. Plus, I was anxious to put some new programs in place; things that my father had not been enthusiastic about trying but that I knew would help our business grow. I was most excited about web conferencing and video conference because I knew that they would allow us to expand our business on a national scale.

We began to use web conferencing in a variety of situations - including as a vehicle for conducting sales presentations to potential clients that were too far away to travel to affordably. My father did not like the idea of “talking” online and thought that it would undermine the personal relationships on which he built this company and our reputation for providing personal service. I was able to show him, however, that the beauty of communicating in this manner was that it showcased our desire and ability to utilize modern technology AND still maintain a personal relationship with our customers.

Video conference was even more impressive on this front. I began to use video conference to check in with our customers. Usually we made phone calls; but with video conference we could “meet” in real time even without being in the same location. A face to face meeting - even in this capacity showed our customers how dedicated we were to giving them the time and attention they deserved.

As far as I’m concerned, embracing teleconferencing services allows us to simultaneously embrace the past and the future of this company; and that’s something even my father can get behind.

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