Going Live with Web Conference, Part I

When I first brought up the idea of web conference in my new company I have to admit that most people looked at me as though I had multiple heads. I was working for a more traditional company that didn’t know the language of the Internet and had only just acquiesced to getting a website; so anything that was technology-related was going to be a bit of a hard sell considering that everyone was anxious enough with the economy biting at their heels.

But in my opinion we had a problem that only web conference could fix. The original company had been started on the east coast by two brothers. But a decade later one of the brothers had migrated to the west coast to be closer to his daughter and her family. He promptly opened up a west coast operation to offer the same high level of products and service in another area of the country and the two offices worked in tandem with each other to expand their operations. This was obviously a good thing for the entirety of the company in terms of branding and certainly with regard to growing the business and the bottom line. But it also initiated challenges; some that were foreseeable and some that were not.

At the time of the west coast opening the Internet was still in its infancy and the two offices of the company learned to communicate with each other through frequent phone calls. The problem was that as the team grew and more people were involved in projects the phone calls, while important, were not allowing the information to reach the people critical to the project and were not allowing for the sharing of information all at one time. Simultaneous and live communication, however, has become more than possible and I introduced web conferencing to my new bosses with enthusiasm.

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