Bringing Clients on Board Through Conference Calls & Web Conferencing, Part II

In the last post we talked about our position as a small to medium sized company that was actively servicing our client base in order to maintain long term relationships and reaching out to potential new business. We had our hands full juggling it all especially with a relatively modest team - certainly nothing like the staff that larger companies of our kind have available to them. We needed to be equal parts service and sales and the fact was that we couldn’t do either effectively without the use of modern day communication such as web conferencing and conference calls.

Sure, web conferencing and frequent conference calls allow us to better service our worldwide client base. We certainly can’t have in-person meetings with them on a regular basis - the world of our business moves too fast and it’s not cost-effective for that much travel. Through web conference, however, we are able to share project documents in real time, get instant feedback and remain on the same page with the client’s needs. Conference calls also allow us to stay in touch on a frequent basis; just having voice contact between our team and our clients gives those we work for peace of mind and an understanding that we answer to them even from this far away.

For all these reasons and more, our methods of communication also allow us to bring new clients on board. We are in one part of the world and many of the people that we are pitching are in other parts of the world. They need to be able to trust us; trust our ability to offer exceptional service regardless of our physical distance. Web conferencing allows us to stay in touch and share physical documents and conference calls are our standard weekly operating procedure - giving new clients a scheduled check-in with us. We even use video conference on a frequent basis so that we can physically see each other without having to be in the same room. This is the new face of business and we are using all the technology that we can to make a great impression.

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