Maximize Your Event Dollars with Video Conference, Part II

In the last post, I talked about a recent encounter I had had with a business colleague who had explained an upcoming three-day seminar that his company was hosting. The event would be held at a resort; over the course of those three days the company would welcome their management teams from their multiple global locations. The company was dropping major money on this event – comprehensive seminars would be held and a variety of events were being planned.

The purpose of the event, however, was to introduce a new product to the company’s management teams; a product that they hoped would propel the company to another level of success and something that was integral to the future plans of the business at large. Throughout the seminars presenters would give information to management about the product and how best to position and sell it to potential new clients as well as introduce it to existing clients.

I, however, wondered why the company – if they were investing so much in delivering information – would not invest money in making sure that even those who could not attend the conference could still participate, especially when this was such an important benchmark for the company. Video conference, as I told my colleague, was the perfect solution.

Through video conference those who could not attend the event in person could still attend particular seminars that would be set up to deliver a live feed straight to those at home and they could receive the information at the same time as those in the room were hearing it live and in person.

As it turned out, my friend introduced the idea of video conference to his superiors and when I saw him after the event he said that it was a huge success and allowed the company to make full use of the event that they had so thoroughly coordinated.

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